Brenntag

Solutions

Corporate Brand Extension

Print Design

Event & Specialty Designs

Marketing & Advertising Support

Brenntag’s new brand and guidelines were developed by Mutabor. I work as a go-to resource for implementing this brand across all channels.

Following a huge corporate rebrand developed by Mutabor, I support the company in pushing this new branding into all of the global marketing channels at all touchpoints.

I work as a go-to resource for Brenntag North America’s (and sometimes EMEA and APAC!) marketing & advertising teams to implement the company’s new premium branding across all necessary channels and business units. Tight corporate guidelines leave an interesting challenge in creating new layouts and ideas, but I love helping find those fun solutions while keeping everything explicitly “Brenntag.”

When Brenntag published their rebrand and guidelines by Mutabor, it was extremely well thought-out and very detailed – which makes it easy to keep everything consistent. My job has been to implement this across various channels and business units.

A huge portion of the work I do for Brenntag is printed materials for sales, individual business units, industry partners, trade shows, and internal usage.

Taking the detailed brand structure and fitting that into deliverables outside of the norm – and even three-dimensionally! – presents unique challenges that I absolutely love finding the solution for.

As a go-to resource for the marketing and advertising teams, many jobs may incorporate resizing, reformatting, or updating current materials.

Specialty design

Some of the work I do is taking Mutabor’s guidelines and implementing them into one-off specialty designs. Projects I’ve done include employee handouts, graphics for internal presentations, tradeshow product packaging, stickers, and so much more!

Trade show / event graphics & signage

I support the marketing and advertising teams in creating trade show and event graphics as well – projects have included trade show booth wall designs, banner designs, tabletop signage, handouts, and floor clings.

Single page sheets

Utilizing the structure designed and developed by Mutabor, I lay out laboratory formulation sheets, sales materials, product information & lists, and trade show handouts.

Brochures & Catalogs

I love being able to exand the brand’s design across larger multi-page formats. Mutabor’s guidelines keep everything looking premium and perfectly on-brand – while the challenge for me lies in laying out large amounts of information in engaging and easy-to-consume ways.

Advertising

I work with the advertising team to put together ads for every touchpoint across every platform – magazines, web banners, eBook ads, and even large-scale environmental ads!

SUMMARY

Working within strict brand guidelines presents its own fun challenges and having the ability to push those guildines to the max (even if the global marketing team has to reel me in a little...) is important in keeping the brand moving forward. I always enjoying seeing a Brenntag project come across my desk!