Project
Rebrand
Solutions
After serving Berks County for over 120 years, it was time to make the brand reflect the same timeless essence.
Hope Rescue Mission added the LightHouse Women & Children’s Center in 2023 to serve the Reading area. With that expansion in services, we revisited the entire family of logos and services to bring a modern & timeless feel to the brand while hanging on to the heritage that connects the mission to the community.
Logo Design
It all starts with the main Hope Rescue Mission brand. Once that was established, we created a family of logos for the rest of the services: The Mission Men’s Center, LightHouse Women & Children’s Center, HopeWorks, HopeThrift, & HopeHouse.
Branding
With the new logo, we’re introducing updated branding elements to help push the consistency of the entire brand across all of their channels.
Print Design
With a new brand comes lots of updated print material!
SUMMARY
